Free Research Report · In partnership with YouGov

The AI Disconnect

Why structure – not spending – is the key to real AI ROI

AI is everywhere.

Real impact? Much harder to find.

Our latest research reveals a growing gap between ambition and execution. Organisations are investing in AI, experimenting with tools, and launching pilots, yet very few are seeing meaningful, measurable return.

This report explains why.

"*" indicates required fields

Name*
Consent*
Charles Taylor
Apollo
NHS
RNIB
Tilt
WWF
Lush
SHW
BMT

Cut through the hype. See what’s really happening.

Everyone’s talking about AI.
But beneath the surface, something isn’t working.

Despite rising budgets and board-level attention, many organisations are stuck:

  • Pilots that never scale
  • Shadow AI spreading unchecked
  • Unclear ownership, governance and accountability
  • ROI that’s impossible to prove

This is the AI Disconnect.

And it’s not about a lack of budget, it’s about a lack of structure.

image alt

What this research covers

We partnered with YouGov to survey senior IT leaders and decision-makers across UK organisations with 100+ employees.

The result is a clear, data-backed picture of where AI adoption is breaking down – and what separates organisations making progress from those standing still.

Inside the report, you’ll uncover

Why 66% of leaders are unsatisfied with the ROI from AI

How shadow AI is creating serious security, compliance and cost risks

Why 66% of AI pilots stall before delivering value

What high-performing organisations do differently

The structural foundations required to move from experimentation to impact

Download the Report

The AI Disconnect is available as a Free PDF.

Download Free