Project Summary
Asset Leverage Consultants (ALC), a Jersey-based wealth management firm advising clients on credit and debt structures, had outgrown its existing CRM application. With limited visibility of deal tracking, relationship management and no support for Know-Your-Customer (KYC) compliance requirements, the business needed a more sophisticated cloud-based solution to sustain its growth.
Transparity delivered a Microsoft Dynamics 365 deployment fully integrated with Office 365 — including Outlook and mobile access — in less than three months. ALC immediately benefited from more sophisticated reporting, improved client intelligence and a scalable platform ready for the next phase of growth.
The Challenge
CRM for customer engagement and regulatory compliance
ALC is a Jersey-based Wealth Management firm, advising clients with credit and debt structures. Richard Priddes, in charge of IT solutions and technology, knew that Asset Leverage Consultants needed a leading CRM solution to support new and current clients effectively and to sustain growth.
Their existing low cost, online CRM application didn’t provide clear and comprehensive visibility of deal tracking and relationship management with clients and lenders. The growing business needed a more sophisticated cloud-based CRM solution that could support Know-Your-Customer (KYC) for regulatory and compliance requirements.
Richard had previously implemented Salesforce.com and other CRM systems on a large scale. He was keen to use his experience to deploy CRM successfully in ALC’s entrepreneurial environment, with a clear vision of the business transformation that a modern, cloud-based CRM platform can provide when implemented well.
Business transformation, customer intelligence and extended reporting
Richard identified Microsoft Dynamics 365 as a preference, because it would fit with existing software and infrastructure as well as provide a popular and intuitive user experience for CRM business best practice. Other CRM specialists couldn’t offer the depth of experience and knowledge to deploy a market-leading client relationship solution rapidly and effectively, that fitted ALC’s specific requirements. Transparity ran discovery sessions in ALC’s Jersey office to uncover their particular requirements.
“I was convinced of Transparity’s expertise and credibility because they listened to our requirements, and demonstrated a clear understanding with a tailored demonstration to ALC’s management team. Their pragmatic approach, proven experience, relevant case studies and demonstration gave me the confidence to proceed.” — Richard Priddes, Asset Leverage Consultants
The Solution
A cloud based, mobile and secure application for an agile business environment
ALC’s Microsoft Dynamics deployment is cloud based, giving flexibility and security while keeping physical infrastructure needs to a minimum.
Adding the CRM test system to ALC’s Microsoft Office 365 environment took a matter of minutes. Then, using Transparity’s CRM Deployment methodology, lead consultant and project manager Charlie Zerny worked with Richard from start to finish to configure and tailor the solution, migrate data, test and train users. The entire process took less than three months.
The solution is fully integrated with Office, including Outlook, with mobile and tablet access facilitating use by the highly mobile senior staff. Transparity is providing ongoing technical and user support.
“We’ve put it into immediate use and are already seeing the benefit of more sophisticated information, reporting and communication.” — Richard Priddes, Asset Leverage Consultants
The Outcome
A self-service portal for the digital generation
ALC’s visionary approach means the next phase of CRM is already in plan — developing a self-service web portal that can be used by both clients and suppliers. It will provide differentiation and accelerate growth, harnessing the latest Microsoft web portal technology in Microsoft Dynamics. The portal will help meet and exceed the expectations of the new generation of wealth management clients, who like to access information and specialised services on demand.
“Success requires a partnership approach and smart progress tracking techniques. Using Office 365 we collaborated on ALC’s requirements, issues and budget. Our consultants worked closely with ALC stakeholders, even using remote screen sharing tools, to bring the project in under budget and on time.” — Ben Revill, Senior Business Consultant, Transparity
