NSPCC’s Digital Adoption Strategy with Transparity

RESULTS

95%+ Engagement with Tech Trailblazers

The reinvigorated Tech Trailblazers network sees consistently high engagement, with 95%+ of users interacting with the network and receiving support from colleagues.

A Rising Microsoft 365 Adoption Score

NSPCC’s Microsoft 365 Adoption Score continues to climb steadily, reflecting growing day-to-day use of the toolset across the organisation.

A Lasting Technology Adoption Function

A comprehensive Technology Adoption Capability document now provides the strategic foundation, governance and metrics needed to sustain change.

Project Overview

Digital adoption strategy underpinned this NSPCC project, where the charity sought specialist support to better leverage Microsoft technology and embed everyday use across teams. Transparity, drawing on its Modern Workplace expertise, embedded an interim Adoption & Change Manager and established a Technology Adoption function.

The work included a reinvigorated ‘Tech Trailblazers’ network, a comprehensive Technology Adoption Capability, and ongoing guidance and comms – reflecting our Adoption and Change Management approach. Early outcomes show high engagement and a steadily improving Microsoft 365 Adoption Score, supporting NSPCC’s wider mission.

The Challenge

As part of its mission, the NSPCC wanted to find better ways to use technology to support the work it does for children, but recognised the need for specialist support to make that happen – specifically, additional dedicated resource within its Business Technology team.

By identifying and acting on opportunities to deploy technology within live projects, NSPCC could see the potential to upskill its workforce and improve performance through greater adoption of the Microsoft applications it already had, in everyday processes and tasks. NSPCC approached Transparity for specialist support to create this Technology Adoption Capability and bring bring the idea to life.

The Solution

To address the immediate need for dedicated resource, Transparity proposed that all activity should be led by an experienced Adoption and Change Manager, working part-time within NSPCC’s Business Technology team and laying the foundations for a permanent resource to manage and operate the function going forward.

The team began by identifying the key pain points in the existing system, to understand where best to focus effort and which issues needed addressing as a priority. Based on these findings, Transparity consulted with NSPCC’s management team and proposed a range of high-profile initiatives to give technology a more active role in everyday operations across the organisation. These included:

  • A reinvigorated Tech Trailblazers network, with clear, defined leadership and strategy
  • A scope of work and skills required for the full-time resource going forward
  • A comprehensive Technology Adoption Capability document, covering processes, cultural practices, terms of reference, an operational framework, roles, responsibilities and governance, supporting collateral and templates, and reporting metrics to measure benefits
  • An informative monthly blog featuring tech updates, resources and changes, a roadmap of what’s coming, and a two-way channel for feedback and comments

These initiatives were built around a core principle of participation: encouraging people to enjoy educating themselves, to learn together by trying technology, and to share their experiences.

The Outcome

Engagement built into the culture

The Tech Trailblazers network is seeing consistently high engagement rates of 95% and above, with users from across the organisation interacting with, and getting support from, their Trailblazer colleagues.

Microsoft 365 adoption climbing steadily

Thanks to Transparity’s Microsoft 365 consulting support, NSPCC’s Adoption Score continues to rise at a steady pace, showing the initiatives are succeeding in encouraging greater day-to-day use of the toolset.

A foundation for ongoing change

The Technology Adoption Capability document gives NSPCC a lasting strategic foundation – covering governance, roles and reporting metrics – so the function can continue to operate and prove its value well beyond the initial project.

A culture of curiosity and self-learning

Ongoing guidance, advice and a monthly blog keep the emphasis on practical, hands-on learning, helping staff become more confident and ‘tech savvy’ – ultimately supporting NSPCC’s wider mission to help children and young people when it matters most.

Company Overview
As the UK’s leading children’s charity for over 130 years, the NSPCC has devoted itself to stopping child abuse and neglect. Through the collective commitment and passion of its staff, volunteers, supporters and partners, it helps make a million children a year safer from abuse, and fights for every childhood.

We engaged Transparity to help us kick-start our new Technology Adoption Function. They worked with us to identify our needs and agree deliverables, and assigned a talented Adoption and Change Manager to lead the function on an interim part time basis. Gaby’s expertise, passion and dedication have been instrumental in the early success of our reinvigorated Tech Trailblazers network, aligning our sponsors’ expectations and driving forward some key projects. She also helped us gain clarity on our requirements for the Technology Adoption Lead role and worked with us to shape the job description and role profile as well as supporting the recruitment process, setting us up for future success.

Siân Prime

Head of Business Technology at NSPCC