A seamless multi-brand cloud environment delivering an end-to-end fashion solution for Bradshaw Taylor

Highlights

Cloud transformation using Microsoft Dynamics 365 Business Central to modernise customer experience and reduce service queries
Rapid implementation across nine global brands onto a single cloud platform
Finance integration and synergy across multiple international brands
End-to-end fashion solution supporting a lean, scalable business model

The challenge

Each of Bradshaw Taylor’s acquired brands operated independently, with separate systems and processes. These legacy systems were disconnected and had evolved over time, creating inefficiencies and duplication of effort.

Significant time was spent manually consolidating data across the nine brands, while leadership lacked real-time visibility of financial performance. Online sales and order processes were also fragmented, impacting efficiency and customer experience.

As the business expanded internationally, the need for a centralised, scalable platform became critical. The organisation required a cloud-based solution that could support future growth and provide a consistent operating model across all brands.

Paddy Devlin, Head of Business Technology at Bradshaw Taylor, said:
“The IT systems of each brand were outdated and required upgrading. This was the right time to re-engineer our business so that we could deliver a centralised, best practice solution to drive growth.”

The Solution

Bradshaw Taylor selected Microsoft Dynamics 365 Business Central as a flexible, integrated ERP platform to support finance, operations and reporting across the business. Transparity implemented a fashion-focused solution built on Business Central and K3|pebblestone, providing the specialist functionality required to manage apparel variations such as size, colour and style.

A templated rollout approach was used to enable rapid deployment, with initial brands going live to a defined standard and subsequent rollouts delivered in phases. The platform was integrated with key systems including Magento for e-commerce, alongside logistics and warehouse solutions, ensuring connected processes from order capture through to fulfilment.

Transparity worked closely with Bradshaw Taylor to deliver a solution aligned to its operating model, supporting consistency across brands while maintaining the flexibility needed for international growth.

The Outcome

Bradshaw Taylor now operates with a unified, cloud-based platform across its multi-brand portfolio, bringing together finance, operations and customer data into a single source of truth. This has removed the need for manual consolidation and given leadership real-time visibility of performance across brands, supporting faster and more informed decision-making. The templated rollout approach enables new brands to be onboarded quickly and consistently, accelerating time to value as the business grows internationally. At the same time, integrated e-commerce and fulfilment processes have streamlined the end-to-end customer journey, reducing service queries and improving operational efficiency. With a more connected, scalable foundation in place, Bradshaw Taylor is now better equipped to run a lean operating model and support ongoing expansion.

Benefits

Single, scalable platform
A centralised cloud solution supports all brands and enables the business to scale efficiently as it grows.

Agile implementation
The templated rollout approach enables rapid onboarding of new brands and faster time to value.

Improved customer experience
Integrated e-commerce and fulfilment processes deliver a seamless journey from order placement to delivery.

Reduced customer service queries
Streamlined processes and centralised customer service have significantly lowered query volumes.

Global stock visibility
Real-time insight into stock across multiple warehouses enables better planning and fulfilment.

Operational efficiency
Automation of order processing reduces manual effort and supports a leaner operating model.

One version of the truth
All business data is consolidated into a single system, providing accurate, real-time visibility for decision-making.

Working with Transparity

“Having not worked with Microsoft Dynamics 365 before, we needed confidence in our implementation partner. Transparity was very adaptable and ensured we met our demanding deadlines.”

“With Transparity, we have digitally transformed and re-engineered the way we run our outdoor fashion brands. The templated rollout process means we are now able to bring brands to market much faster.”

About Bradshaw Taylor

Bradshaw Taylor is an outdoor and lifestyle organisation bringing a range of retail brands to market across the UK, Europe, USA and Canada. Established over 25 years ago, the family-owned business has grown through the acquisition of well-known apparel, footwear and outdoor brands.

Its portfolio includes recognised brands such as Sherpa Adventure Gear and premium footwear brand Le Chameau. The organisation continues to expand internationally, managing multiple brands across different markets.

Our Brands | Bradshaw Taylor