Founded in the 1990s as a sports and outdoor business, High Demand Brands has grown into a leading multi-category distributor of premium brands including Sweaty Betty, Juicy Couture, FitFlop, Hi-Tec, and Odlo. Today, the business supports a network of more than 2,000 retailers across Europe.
Operating on a 12-year-old legacy system, High Demand Brands recognised the need for a modern, scalable technology platform to continue delivering value to partners, drive innovation, and support long-term brand success.
Following a comprehensive review of potential suppliers, High Demand Brands selected Transparity for its deep industry expertise and forward-thinking approach to digital transformation. The implementation of Microsoft Dynamics 365 Business Central will bring together the organisation’s core functions – including finance, sales, supply chain, warehouse, logistics, and marketing – into a single, cloud-based platform. This unified solution will streamline operations, deliver real-time insights, and provide the flexibility needed to scale with confidence.
To meet the specialist requirements of the fashion and apparel sector, High Demand Brands is also implementing K3 Pebblestone, an industry-specific ERP solution built directly within Business Central. Fully integrated with core ERP functionality, K3 Pebblestone will enhance operational efficiency and improve supply chain visibility across the business.
As a cloud-based SaaS platform, Business Central provides a future-ready foundation that can grow alongside the organisation without disruption. It also creates opportunities to harness AI and advanced analytics, helping teams work more productively and make smarter, data-led decisions. Through this transformation, High Demand Brands is strengthening its market position, empowering retailers to succeed, and building a resilient operational platform for the future.
“We chose Microsoft Dynamics 365 Business Central because of its complete ecosystem and believe it is the most innovative and advanced solution available,” says Carita Vets, CEO, High Demand Brands.“It gives us the confidence to connect easily with our partners and explore new technologies such as AI to further enhance our business. With Transparity’s expert support, we can continue to grow across Europe.”
“Partnering with High Demand Brands on this transformation is a fantastic opportunity,” says Gareth Morrille, Consulting Director in our Business Applications team at Transparity.“By combining Business Central with K3 Pebblestone, we’re delivering a future-ready platform that streamlines operations today while enabling innovation, AI, and new growth opportunities tomorrow.”
About High Demand Brands
High Demand Brands is a wholesale distributor and brand management business operating across fashion, footwear, sports, bicycles, and outdoor equipment. Partnering with Transparity to implement Microsoft Dynamics 365 Business Central, the organisation now has a modern, flexible, and future-proof platform to support its expanding operations across Western Europe.
About Transparity
Transparity is a Microsoft Solutions Partner dedicated to helping organisations realise what’s possible through technology. Working collaboratively with customers, Transparity delivers expert guidance, innovative thinking, and transformative Microsoft solutions that create clarity, unlock value, and support long-term success.
